Marketing/Rewards System/Group Sales

Marketing, Rewards Systems and Group Sales

The CHRIMS Rewards System tracks wagering and attendance activity at live race tracks, as well as simulcast facilities. CHRIMS provides individual player amounts wagered by host, track, location and pool. Rewards are set on threshold wagering parameters, which are customizable to suit your unique reward specifications and requirements.

The CHRIMS Group Sales system includes:

  • Customer databases
  • Event calendaring
  • Zip code analysis
  • Event sales accounting and cost reporting

Our Group Sales system is customizable to suit any racetrack, off-track betting facility, ADW, etc.


While gathering and processing data we:

  • Interface with multiple tote systems and data sources
  • Work with tote companies to resolve any data issues
  • Manage standardized identifiers for race characteristics
  • Handle exceptions so wagering reports balance

In addition to data processing, CHRIMS offers other services including:

  • Inter-networking 34 race tracks and off-track wagering facilities in California
  • Customized analysis tools and reports and other data-interface projects
  • Source Market and Host Fee entry & reporting
  • Pari-mutuel data analysis